Introduction

Zhenyu Luo started his practice in the intellectual property area in 2007. He is engaged in administrative cases on granting and affirming trademark related rights and solving trademark infringement disputes. Zhenyu Luo has rich practical experience in assisting enterprises protecting their trademarks in business management. His clients include People's Education Press; Guangzhou Wanbao Group Co., Ltd., CITIC Guoan Urban Development Holdings Co., Ltd., China Sinopharm International Corporation, China International Trade Center Co., Ltd., China Shipbuilding Industry Research Institute of Comprehensive Technology and Economics, Beihang University, Beijing New Aerotropolis Holdings Co., Ltd., Hainan Equity Exchange Center, Zhejiang Semir Garment Co., Ltd., Wanhua Hexiang Ecological Technology Co., Ltd., Beijing Neiliansheng Shoes Co., Ltd., Beijing Ruifuxiang Silk Store Co., Ltd., Huaxian Daokou Yixing Zhang Roast Chicken Co., Ltd.

Remarkable achievements

• Represented Guangzhou Wanbao Group Co., Ltd. in trademark infringement and unfair competition case
• Assisted CITIC Guoan Urban Development Holdings Co., Ltd. in establishing trademark management system.
• Represented Beijing Neiliansheng Shoes Co., Ltd. in many administrative cases regarding granting and affirming of trademark related rights

Academic writings

• China Intellectual Property Index Report
• Management Strategies for Corporate Lifecycle Intellectual Property
• Legal Risk Prevention in the Inheritance and Innovation of Chinese Time-Honored Brands

Social duties

Member of the Committee on Geographical Indications of the Capital Intellectual Property Services Association

Work experience

Legal counsel/attorney/trademark attorney at Globe-Law Law Firm 

Education

Bachelor of Laws, Hebei University of Science & Technology